What is CPC and how to raise it?

Let’s start with answering a basic question first and then we will move to some working tips to increase AdSense CPC.
CPC stands for Cost per click, in short money which you make/click is what CPC.
Now, you might have noticed Adsense publisher talking more about CTR and less about CPC. If you are really serious about your Adsense revenue, you should work more on CPC than CTR.
Getting thousands impression on your ad won’t be of much help but a blog with good CPC with decent CTR can create a huge difference.
CPC has nothing to do directly with your traffic, if you would realize and noticed micro-niche blogs, you might have realized despite less traffic such sites make more money from AdSense.
The reason is simple and that is CPM for such blogs are so high that you get paid really well for CPC and then there are other factors like Ad competition, Keywords and many more.

Factors that Affect Adsense CPC

First thing first, choosing a right niche for your blog or website is of utmost important. Cost Per Click or CPC of an ad directly depends upon the topic on which you’re writing your blog.Well! Let me clarify one thing here that you’re going to choose niche, however, there are niches that can pay you high CPC.
Yes! Here is the list of niches that can give you a high return, I have arranged them in decreasing order of CPC.

• Domains – Blogs on Internet Domains Like GoDaddy, Namecheap etc. (highest CPC).
• Gadgets – Tech Gadgets like Apple products
• Google – Google Products
• Microsoft – MS Office
• Banking
• Automobile
• Health
• Real Estate
• Home Loans
• Jobs
• Dating & Romance – It pays lowest CPC.

Allow block ads

In Google AdSense, you will find Allow block ads. You can go there and see yourself how much each ad category is paying you. This will show you different ads category that are showing on your website. If you find that any ad category is not paying much then feel free to block that category :

 

Content

The second thing is the content, you must write content that should answer readers query. So before writing blogs try to find what your readers are searching on the Internet and then try to present them with solutions.
Remember you should always directly engage with your readers.
Your content must be tailored according to your niche so that more and more readers can read your blogs. Hence good content will certainly ensure higher Adsense CPC rates. Moreover, Good content is what search engine loves, hence more click and more revenue if your ad is highly targeted and your traffic is from the countries like U.S.A, U.K. When you do a Keyword research, make sure to use Approximate CPC column.

Platform

Your blogs are read from different platforms like desktop, laptop, mobile etc. Although CPC is generally not much affected by the platforms on which ads are shown but you should try your best to target as many as readers. You will get most of the readers from desktop and laptop devices.
If you are able to reach to a hand-held or mobile readers than CPC may increase as ads shown on cellphones are of higher quality. If you are blogging on WordPress platform, you can use any of the plugins to make your blog mobile friendly, and you serve AdSense ads which are optimized for mobile screen size :

• WPTouch WordPress plugin: (Free & paid) 
• Jetpack plugin

Country

One of the most important factors that can increase CPC is the country you are targeting. For example, a click on an ad from the USA can pay you up to $2 to $3 and click on the same ad from India can end up paying only 20 to 30 cents.
Hence, always tailor your blog and its content to audiences in English-speaking countries. It will also increase Page Rank of your website. So always keep in mind the country you are targeting.